Artist and Craftsman Supply is an employee-owned and artist operated arts and crafts store with over 30 locations in the United States. Artist and Craftsman needed an app and one that would do something different than their website. The solution needed to utilize their brand style, while also being crisp, organized and approachable. Embodying their traditions of providing both quality service and materials for the creative community and directed to inventive 25-40 year olds.
The new app draws from the original website elements and brand standards of Artist and Craftsman. The mix of cool colors with a pop of orange keep the eye moving and photos are accentuated by colored overlays that keep the app fresh and modern looking. New services that the website lacks such as, a subscription box service that is also set up for class kits, featured and local artists, tutorials for projects and a rewards system were created for the app. Functional, yet warm Brandon Grotesque give the app a feeling of friendliness and credibility. The app is easy to navigate and read with strong headers and action buttons that speak user friendly to the clever creatives.